3 easy tips to build a successful relationship with your audience using adsence
3 easy tips to build a successful relationship with your audience using adsence onnyvictordynamic.blogspot.com
Drawing new visitors to your site is only half of the battle. Having a
plan for them to follow once they get there is the key to encouraging
repeat visits and building a meaningful relationship with your readers.
To engage user-focused design for your site, it’s important to consider the following:
1. Keep It Simple
Gating desirable content can be a great way to learn more about visitors
by prompting them to fill out a form or sign up for your newsletter to
access it. However, roughly 67% of users
will abandon an effort to obtain information or purchase something
online if there are too many steps to take. Make sure your users get
what they need in as few steps as possible. Matched content
is another way to keep visitors from checking out too soon by
increasing your odds of presenting them with content they are directly
interested in.
2. Identify User Moments: People often look for inspiration and ideas while they complete a task
online. Anticipating your visitors’ needs can help you set up your site
to better serve them so you can capture and capitalize on these
important moments. Whether they are purchasing something or just
browsing, presenting this information in the right format can greatly
increase the amount of time they spend on your site.
For example, if you’re an
eCommerce site selling chocolates, having recommendations alongside each
product such as gift boxes, complementing candy, and drink pairings can
get your site visitor thinking about the holidays or gifts for their
loved ones.
3. Create engaging Calls to Action
Bold “sign up” buttons and friendly prompts or reminders move visitors
to take action. From bold colors and text to exaggerated size and other
visual clues, there are a number of ways to make these important actions
stand out on your site and even fun for users to engage with. In fact,
our own AdSense team tested different campaign graphics on our marketing
campaigns and saw higher implementation and engagement rates.
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